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Personal, Branding

Underwater Museum is my self initiated branding project presenting a fictional museum that brings its visitors underwater to see its exhibits.

The overall identity is based on the belief that any learning processes is best when appealed to the inner child within.

The colour schemes, the design elements are presented as such. Blue, red and green are the three basic colours associated with early-learning development. Incidentally, they are also reminiscent of the corals found in the sea.

The waves in the logotype directly relates to the museum’s relationship with water. It resembles movement and corellate to its adaptability to changing times and environments that fluctuate.