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Personal, Packaging Concept

SLUMBER
























The brief that I set for myself in this project is to design a packaging to market undesirable, fantasy objects. Slumber is the byproduct of out-of-the-box concept and thoughtful execution. Designed in order to be able to market poisonous apples to its consumers.


The concept of this packaging is taken from to the original Brothers Grimm’s Snow White, which is objectively darker and gothic in comparison to the more commonly known Disney’s classic, Snow White and the Seven Dwarfs.




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The idea of the packaging comes from the glass coffin that Snow White slept in after she ate the poison apple. Colours are kept minimal to enhance the gothic look of the product.

The packaging won’t look appetizing, but it is something that one would expect when buying a poisonous apple.