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           Email: jeyversee@gmail.com


DROP THE
SOAP?


Personal, Typography, Web Design







“Men take longer to disclose being sexually assaulted than women, if ever. Social stigma and the lack of support and understanding towards the issue keep male survivors from sharing details of traumatic sexual experiences, with many never finding a safe space to share and process their experiences”.  

Male rape victims are silenced by current ideas of masculinity, i.e. Men should be the aggressor not the victim.

DROP THE SOAP? began as a personal typographical project addressing the unspoken taboo surrounding male rape and perceived masculinity. It was later revisited and expanded into a full set of 26 alphabets as part of my showcase on D&AD Shift Sydney. 





I carved generic brand soap by hand and converted them into digital alphabets.



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Art Direction / Posters




Concept 1: Melt

Insight: 'Real men can't be raped'. Male rape victims
are stigmatised by outdated standards of masculinity.

Idea: Draw a line between soap (associated with male
prison rape) to toxic masculinity, invite people to
question their masculinity.

Execution: Showing soap melting and getting washed 
away akin to the idea that old notions of what a real
man is, should be washed away (or challenged).





Concept 2: 3 Posters

Insight: Male rape victims are silenced and crippled
by their own perspectives of what a man should be.

Idea: Draw a line between soap (associated with male
prison rape) to toxic masculinity, invite people to
question their masculinity.

Execution: Showing soap melting and getting washed
away akin to the idea that old notions of what a real
man is, should be washed away (or challenged).


WIP—keep an eye on this page!








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Web Design Concept